Emich VW spent a ridiculous amount of money on a steamy pile of viral. They created mass media from T.V. to billboards all over the Denver area to “Dare You” to watch a crappy video on their site, a continuation of the commercial… We don’t believe Emich got the demand they were looking for. Months later they put out what appeared to be the second half of the commercial. Another great example of a corporation trying to reap the benefit of viral marketing without creative thinking.

Emich, you want to create a clever dealership ad… contact Wexely School for Girls, a sample of a dealership campaign follows.

One of several videos. Thomason Auto is the number one car dealership in Portland for one reason—Scot Thomason is crazy. Like a fox. This campaign ran for 8 months and led to this unheard of 90 second local TV spot during sweeps week. 22spots, radio and other shenanigans led up to this spot.