Honest Bros. Conceptual Findings Blog
Archive for January 14th, 2010
Rebranding the Potato
Ted talk by Rory Sutherland, “Life lessons from an ad man”. Simply brilliant insight on perception of value.
Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life.
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