The Concept Mechanics » Advertising

Answer Twitter

Lead Mechanic — Thu, 29 Jul 2010 04:01:01 +0000

I don’t care if it’s set up (we have no clue)… The idea is funny and clever.

Samsung Slam

Lead Mechanic — Tue, 29 Jun 2010 21:06:41 +0000

This video shows not only the power of a great idea but the ability to make it an effective marketing tool.

Via

Stop Motion + Candles

Lead Mechanic — Mon, 21 Jun 2010 15:42:34 +0000

There has been an explosion of stop motion films on the web but these are catching my attention.

Amnesty International Ad

Lead Mechanic — Fri, 11 Jun 2010 22:56:19 +0000

No matter what your beliefs are, this is a smart and provocative ad.

Gulfwing

Lead Mechanic — Tue, 08 Jun 2010 18:34:14 +0000

Mercedes approached Ponto Decriacao to increase awareness of the new SLS AMG among executives and business people. Reaching the market in flight when they are seperated into business class was brilliant. Additionally, they gave away replica toys of the car as well, which isn’t as cheesy as a keychain but it’s not our favorite part of the idea.

Nike 78

Lead Mechanic — Fri, 04 Jun 2010 16:16:32 +0000

The Nike 78 project allows creative companies to have license with a pair of kicks.

Excerpt:
NIKE78 is an exciting new project created by Paul Jenkins and inspired by NIKE. Creatives involved will receive a brand new pair of NIKE shoes and will be asked to use sport as inspiration to challenge their function. The project will be documented on this website and after the shoes have been collected, an exhibition showcase is planned for the London Design Festival 2010. This is a unique project featuring some of the most talented creative individuals, studios and other organizations.

Below is the Wieden + Kennedy Tokyo Lab Design using a pair of AIR MAX 360’s

Man’s Time of the Month.

Lead Mechanic — Tue, 18 May 2010 22:20:05 +0000

Sukle put out the second round for Denver water and it’s solid (as always). The radio spots have incredible writing plus solid talent. As always, envious of their work…

Excerpt:
We live in a time of great masculine ambiguity. When we light our fireplaces with a light switch, wax our backs, pluck our unibrows and use terms like “Masculine Ambiguity”. It’s a time when men search their souls with questions like, “does having a man’s time of the month make me any less of a man?” Well does it?

Via

Refined Job Hunt

Lead Mechanic — Tue, 18 May 2010 16:42:22 +0000

Most of us have heard of targeting company’s, typically in a better economy, but this is really clever.

Via

Tequila Cougar

Lead Mechanic — Thu, 06 May 2010 00:38:17 +0000

Not every commercial has to be a production to be memorable. Typically, if you don’t have a budget for a commercial you better make up for it somewhere. Hornitos Tequila hired an agency that knows the importance of good writing.

Up There

Lead Mechanic — Wed, 28 Apr 2010 18:09:00 +0000

Short documentary on the art of sign painting and it’s demise. The project was sponsored by Stella Artois.

UP THERE from Jon on Vimeo.