Brilliant ambient installation that allows you the proper background noise to make up a fool-proof lie while never leaving the comfort of the bar.
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Simple idea that wouldn’t survive without good writing and creative… Reminds us of the current Old Navy commercials
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The execution is pretty weak but the idea is strong… This is also the sort of thing that wouldn’t work in the states because they look like tame fish at first glance. At least Interbank is allowing room for creative thought and advertising.
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From what little we could find in English the Canal+ Group is the leading pay-TV group in France… the video below exhibits the kind of talent they have within their company.
Agency: BETC Euro RSCG
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Ted talk by Rory Sutherland, “Life lessons from an ad man”. Simply brilliant insight on perception of value.
Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life.
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Levi’s uses a creative POP to sell their new collection to fashion editors. The simplicity of this piece is as smart as it is functional.
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We miss the commercials from Outpost…